https://stim-lpi.ac.id/jurnal/index.php/Jomel/issue/feed Jurnal Online Manajemen ELPEI 2025-03-18T17:06:17+00:00 Andi Hendra Syam andihendrasyam@gmail.com Open Journal Systems <p>The focus of JOMEL (ELPEI Management Online Journal) is Research Results and Management Studies such as financial management, marketing management, human resource management, operations management, education management, strategic management and entrepreneurship as well as research results relevant to the field of management science and its applications.</p> https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/371 The Influence of Organizational Culture and Employee Compensation on Employee Performance at PT. Sumber Alfaria Trijaya, Tbk. in Makassar 2025-02-05T14:47:31+00:00 Marsuki Marsuki marsuki.mappangara@gmail.com Kapriani Kapriani nhaniekahar@yahoo.com Ikhsan Amar Jusman ikhsanamar@stie.ypup.com <p>The success of an organization or company is largely determined by employee performance. Every company will always strive to improve employee performance so that company goals can be achieved. One factor that can improve employee performance is organizational culture and compensation. The purpose of this study is to analyze the influence of organizational culture and compensation partially and simultaneously on employee performance at PT. Sumber Alfaria Trijaya, Tbk. in Makassar. This study uses a causal research type with a quantitative approach. The population in this study were 55 employees of PT. Sumber Alfaria Trijaya, Tbk. The sampling technique used was total sampling. Data collection was carried out by distributing questionnaires. The data analysis technique used was multiple linear regression analysis. The results of this study concluded that organizational culture and compensation had a significant effect partially and simultaneously on employee performance at PT. Sumber Alfaria Trijaya, Tbk. in Makassar.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/372 Marketing strategy: Flash Sale and Live Streaming on Impulse Purchase Decisions on E-Commerce Platforms 2025-02-05T14:56:02+00:00 Kapriani Kapriani nhaniekahar@yahoo.com Ikhsan Amar Jusman ikhsanamar@stie.ypup.ac.id Marsuki Marsuki marsuki.mappangara@gmail.com <p>The phenomenon of using flash sales and live streaming has increasingly dominated marketing strategies in the digital world, especially during the pandemic which has forced many activities to switch to online platforms. This study aims to explore more deeply the influence of these two factors on impulsive purchasing decisions on e-commerce platforms. The study population consisted of Shopee platform users in Makassar City, with a sample of 100 respondents selected using the non-probability sampling method. The results showed that partially and simultaneously, Flash Sale and Live Streaming have a significant effect on impulse buying decisions on e-commerce platforms.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/370 The Influence of Financing Volume and Financing Restructuring on the Profitability of Islamic Banks in Indonesian 2025-02-05T14:40:37+00:00 Lasty Agustuty lastyagustuty@gmail.com Andi Rifqah Purnama Alam andirifqah.alam@gmail.com Hariyanti Hariyanti hariyantiab1985@gmail.com <p>This study aims to examine the effect of financing volume and financing restructuring on the profitability of Islamic banks in Indonesia. The sample used in this study was 5 Islamic banks in Indonesia that presented complete quarterly financial reports for the period 2021-2023. The analysis method used is multiple linear regression of panel data. The results of the study indicate that financing volume has a positive and significant effect on the profitability (ROA) of Islamic banks, while financing restructuring has a negative and significant effect on the profitability (ROA) of Islamic banks in Indonesian</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/350 The Effect of Net Profit Margin and Total Asset Turnover on Stock Prices at PT. AKR Corporindo, Tbk 2025-01-13T01:34:11+00:00 Andi Jamaluddin andijamaluddin77.aj@gmail.com Andi Rifqah Purnama Alam andirifqah.alam@gmail.com Amplya Ayu Azizah ampliyaayu@gmail.com <p>This research aims The aim of this research is to determine the influence of Net Profit Margin and Total Asset Turnover on share prices at PT. AKR Corporindo, Tbk. The types of data used in this research are qualitative data and quantitative data. The data source used in this research is secondary data. The analytical method used in this research is multiple linear regression. From the research results, the results of the multiple linear regression equation were obtained with the equation value Y = - 3281.28 + 147.59X1 + 4783.54X2, the coefficient of determination (R2) was 0.54 and the correlation coefficient (r) was 0.73. Thus, it can be concluded that simultaneously the variables Net Profit Margin and Total Asset Turnover do not have a significant effect on share prices at PT. ACR. Corporindo, Tbk. Partially, the Net Profit Margin variable has no significant effect on share prices at PT. AKR. Corporindo, Tbk and partially the Total Asset Turnover variable have a significant effect on share prices at PT. ACR. Corporindo, Tbk. Thus, the first and second hypotheses are rejected and the third hypothesis is accepted.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/348 Job Satisfaction and Organizational Commitment as Determinants of Employee Loyalty 2025-01-09T10:32:16+00:00 Muliati Muliati muliaty041@gmail.com Masmarulan R masmarulan@gmail.com <p>This study aims to examine the effect of satisfaction and commitment on employee loyalty at Grand Toserba Makassar. The population in this study were all employees of Grand Toserba Makassar. Sampling using purposive sampling method, namely only employees at Grand Toserba Jln. Pengayowan City of Makassar. totaling 30 people. This study found that there is a positive and significant effect of satisfaction and commitment on employee loyalty. The largest correlation occurs between satisfaction of 0.691 on loyalty, and the correlation of commitment to employee loyalty of 0.625. Partially, satisfaction has a t-count value of 2,712, and commitment has a t-count value of 2,562, both t-counts are greater than t-table, this means that satisfaction and commitment partially have a significant positive effect on employee loyalty. This finding shows that high job satisfaction is often the basis for building long-term commitment. When employees are satisfied, they are more open to emotional and professional engagement, which increases their commitment to the company. This synergy between satisfaction and commitment creates strong and sustainable loyalty.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/347 Creativity and Innovation for the Success of Small and Medium Enterprises (SMEs) 2025-01-09T10:00:37+00:00 Nurfatwa Andriani Yasin nurfatwa7@gmail.com A Nur Insan andinurinsan@gmail.com Jumriah Jumriah Jumriah@gmail.com <p>This study aims to examine the influence of creativity and innovation on the success of Small and Medium Enterprises in Makassar City. The sample in this study was 100 SMEs engaged in the culinary sector, which were recorded at the Makassar City Cooperative and SME Service. This study found that there was a positive and significant influence of creativity and innovation on the success of culinary SMEs in Makassar City. The largest correlation of creativity and innovation indicators is market trend adjustment with a value of 0.861, then strategy development with a value of 0.813, and finally the product variation indicator with a value of 0.743. These findings indicate that creativity and innovation have a positive and significant influence on the success of culinary SMEs in Makassar City. These two factors greatly help SMEs to be more adaptive in increasing competitiveness and achieving long-term growth.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/333 The Role of Viral Marketing Strategy in Predicting Purchase Intention of Eco-Friendly Fashion Products Among Gen-Z Customers 2024-12-03T03:34:01+00:00 Michelle gosal michellegosal01@student.ciputra.ac.id Kylie Lesmana klesmana@student.ciputra.ac.id Bryan Wiander bwiander@student.ciputra.ac.id Natanael T Molina ndjiemesha@student.ciputra.ac.id Novicha Djiemesha ntesalonika@student.ciputra.ac.id Asriah syam asriah.syam@ciputra.ac.id <p>This study aims to determine the influence of customer interest in purchasing environmentally friendly products and customer awareness behavior in buying ecofriendly products, especially in the fashion sector. This research employs a quantitative method with a population drawn from several cities in Indonesia using Purposive Sampling. The operational indicators include Entertainment, Informativeness, Irritation, and Source Credibility. Respondents must have watched the viral campaign mentioned in the questionnaire. Partial Least Squares Structural Equation Modeling (SEM-PLS) was used to identify underlying patterns in the data and gain a deeper understanding of the relationships between variables. The results show that these four indicators influence purchase intention but the impact is small and less significant. This is due to the majority of respondents being Generation Z, who are not yet fully aware of their surrounding environment. Although these indicators manage to capture Gen Z's attention, they have not yet succeeded in changing their mindset towards purchasing environmentally friendly products.</p> <p><strong>Key Words</strong> : Eco-friendly products; Purchase intention; Customer consciousness; Viral marketing.</p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/297 Superior Human Resource Management With Creativity And Innovation 2024-09-16T06:26:31+00:00 Surya Sugianto surya.sugianto01@gmail.com Ersri Rokhaminawanti ersrirokhaminawanti@digitechuniversity.ac.id Eka Purwanda ekapurwanda@digitechuniversity.ac.id <p><em>The purpose of this research is to determine the extent to which creativity and innovation support the development of superior human resources. This study employs a qualitative approach with a literature review, focusing on theoretical insights to explore the relationship between creativity, innovation, and human resource development. The literature study method involves gathering and analyzing relevant sources, including books, journals, scientific articles, and official documents, without field data collection, to build a strong theoretical framework.The findings highlight the need for strategic approaches in achieving organizational goals, including organizational development, team collaboration, employee education, and training, all of which are critical for increasing productivity and work-life quality. Additionally, the importance of conducting Training Needs Assessments (TNA) as a foundational step in designing effective training programs is emphasized. The research explores three key management approaches: mechanistic, paternalistic, and social system, each addressing different strategies for managing human resources. Creativity and innovation are identified as vital components for achieving superior human resources. Creativity generates new ideas and products, while innovation enhances their value. Leadership plays a pivotal role in fostering an innovative organizational culture by providing autonomy, which promotes positive thinking, along with hard and soft skills. A structured organization with a strong ethical foundation and a supportive culture ensures the success of innovation.</em></p> 2025-02-06T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/354 Is RW Able to Handle Waste Independently Without Local Government Assistance? 2025-01-15T14:54:36+00:00 Farid H Badruzzaman faridhirji@digitechuniversity.ac.id Eka Purwanda ekapurwanda@gmail.com Erwin Harahap erwinharahap@gmail.com Salawat Fatih Ibrahim salawat@gmail.com Evi Erfiyana evierfiyana@gmail.com <p>This study aims to determine whether the Community Units (RW) are independently able to handle waste without assistance from the Regional Government. Waste management in Bandung Regency is becoming increasingly complex with the increasingly full capacity of the Sarimukti Final Waste Disposal Site (TPA), West Bandung Regency. This has caused the Regional Government together with the West Java Provincial Government to take strategic steps to reduce the volume of waste sent to the TPA. One of the main strategies that is being actively carried out is to encourage the community to start sorting waste from the source, especially at the household level. In addition, the Bandung Regency Government has also introduced the "Zero Food Waste" program. Data were obtained through surveys, interviews, and direct observations in RW 12, Cimenyan District. The conclusion of this study is that the Community Units (RW) have not been able to manage waste independently without assistance from the Regional Government. The results of the study are expected to help the Regional Government (Pemda) design a more effective waste management strategy</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/349 Strengthening E-Loyalty Through E-Service Quality And Experience Value On Digital Travel Platforms 2025-01-12T08:41:51+00:00 Evelyn Khezya Fongiman efongiman@student.ciputra.ac.id Vionisia Efelin Utama vefelinutama@student.ciputra.ac.id Elia Ardyan elia.ardyan@ciputra.ac.id <p>Digital travel platforms have significantly transformed the tourism industry, reshaping consumer behavior and service delivery processes. This study aims to examine the role of e-service quality in influencing cognitive and hedonic experiential value and its impact on e-loyalty in digital travel platforms. Data were collected through structured questionnaires from 66 respondents with prior experience using platforms such as Traveloka, Booking.com, and Tiket.com. Data analysis was conducted using Structural Equation Modeling (SEM) to test the proposed hypotheses.&nbsp;The findings reveal that e-service quality has a positive and significant effect on both cognitive and hedonic experiential value, with cognitive value exerting a stronger influence. Furthermore, cognitive and hedonic experiential values also positively impact e-loyalty, with cognitive value demonstrating a more substantial effect. These results emphasize the importance of experiential value in bridging the relationship between e-service quality and customer loyalty and highlight the necessity for digital travel platforms to provide both functional and emotional experiences to retain customers. This study contributes to the literature by integrating cognitive and hedonic experiential values as key drivers of e-loyalty. Practical implications include the need for digital travel platforms to invest in advanced technologies, such as personalized services and enhanced user interfaces, to optimize the customer experience.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/342 Faktor-Faktor Penentu Keputusan Mahasiswa dalam Memilih Perguruan Tinggi: Studi Empiris pada Kampus X di Makassar 2024-12-17T07:01:47+00:00 Hans Christian Wijaya hanscristian@gmail.com Derryl Tungadi derryl@gmail.com Veron Wanggarry Weron@gmail.com Robin Christoffel Christoffel robinchristoffel@gmail.com Gracela Marisa Sanapang gracela.marisa@ciputra.ac.id <p>This study aims to analyze the factors that influence students' decisions in choosing a campus, focusing on academic variables, facilities &amp; resources, finance, social and cultural, location, marketing strategy, and student experience. Using the Theory of Planning Behavior (TPB) approach, this study explores how attitudes, subjective norms, and behavioral control of prospective students influence their decision making. Data were collected through a survey of 385 students at one of Campus X in Makassar City using the stratified random sampling method. The data analysis technique used PLS-SEM. The results showed that location and student experience had a significant influence on students' intention to choose a campus, while academic variables, facilities &amp; resources, finance, social and cultural, and marketing strategy did not have a significant influence. Location factors, including ease of access, security, and a supportive environment, proved to be one of the main drivers. In addition, student experience in the form of testimonials and levels of satisfaction contributed strongly to campus selection decisions. The implications of this study highlight the importance of higher education institutions to focus on improving location strategies and strengthening positive student experiences as the main attraction. Marketing strategies also need to be adjusted to be more relevant to the needs of prospective students and can increase the credibility of the institution amidst competition in the education market.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/344 Digital Fatigue In The Age Of Social Media: A Study Of Information Overload, Anxiety, And Fear Of Missing Out (FOMO) 2024-12-31T07:44:49+00:00 Faustin Venus Wijaya fvenuswijaya@student.ciputra.ac.id Febbi Afrelia Gobai fafrelia@student.ciputra.ac.id Ariell Goldina Suciawan agoldina@student.ciputra.ac.id Mel Biondy mbiondy01@student.ciputra.ac.id Elia Ardyan elia.ardyan@ciputra.ac.id <p>This study aims to examine the effect of information overload and anxiety on fear of missing out (FOMO) and social media fatigue. The study was conducted on 100 respondents who had experienced FOMO and social media fatigue, using a quantitative approach. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method through WarpPLS version 8 software. The results showed that information overload had a positive and significant effect on FOMO and social media fatigue, while anxiety had a positive and significant effect on FOMO, but was not significant on social media fatigue. In addition, FOMO was shown to have a positive and significant effect on social media fatigue. These findings provide theoretical contributions by strengthening the literature on the role of FOMO as a mediator in the relationship between information overload and social media fatigue, and underlining the complexity of the influence of anxiety on the social media user experience. Practically, these results are relevant for social media platform managers to develop strategies that reduce the negative impacts of FOMO and social media fatigue, such as healthier platform design and user education on time management on social media. This study has limitations in the limited sample size and cross-sectional design, so further research with a more diverse population and longitudinal approach is recommended to strengthen generalization and analysis of causal relationships.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/295 Innovation in Making Cloth Production Tools to Facilitate Convection Production in Kadungora District 2024-09-13T01:18:06+00:00 Rudi rudi rudissudirman@gmail.com Eka Purwanda ekapurwanda@digitechuniversity.ac.id <p>This study aims to analyze the impact of innovation in the manufacture of cloth title production tools on the efficiency, quality, and competitiveness of the convection industry in Kadungora District. This innovation focuses on the development of tools that can accelerate the production process, increase product precision, and reduce production costs. The results of the study indicate that the implementation of new cloth title production tools increases production efficiency by 30%, which allows convection companies to increase output without significantly increasing resources. In addition, the increased precision of this tool produces more consistent products, increases customer satisfaction, and strengthens the company's reputation. The 20% reduction in production costs also gives the company a competitive advantage in the market, with high-quality products that can be offered at more competitive prices. The positive impact of this innovation is not only seen in the operational aspects of the company, but also in increasing industry competitiveness and local economic growth. Thus, this study emphasizes the importance of adopting technology and innovation to drive the progress of the convection industry and economy in Kadungora District</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/296 Librarian Competence in Implementing Library Automation Systems at SMAN 21 Bandung Library 2024-09-14T02:34:40+00:00 Dadan dadan dadanachmad@digitechuniversity.ac.id eka Purwanda ekapurwanda@digitechuniversity.ac.id <p>The purpose of this study was to analyze the suitability of librarians' abilities in library automation services at the SMAN 21 Bandung library based on the Indonesian National Work Competency Standards (SKKNI). This study is a qualitative descriptive study. The primary data sources for this study came from interviews and observations. The researcher collected secondary data sources from documents relevant to the focus of the study. The researcher collected data using interview guidelines for librarians. The results of the study indicate that librarians at SMAN 21 Bandung have appropriate educational backgrounds and have undergone training that improves their abilities in designing, installing, and operating library automation systems. The implementation of this system has a positive impact on the effectiveness of library services and helps in fulfilling library accreditation instruments in accordance with the Decree of the Head of the National Library of the Republic of Indonesia Number 302 of 2022, which emphasizes the importance of service systems and information access. Support from the school also plays an important role in improving librarian competence through ongoing training. Thus, the SMAN 21 Bandung library is able to provide more innovative and efficient services for users.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/374 The Influence Of Social Interaction, Trust, On Female Consumer's Purchase Intention In E-Commerce In Makassar City 2025-02-08T01:59:13+00:00 Shakira Ayesha sayesha01@student.ciputra.ac.id Sacca Kumalasari Yo skumalasari02@student.ciputra.ac.id Monalisa Monalisa monalisa@ciputra.ac.id <p>The rapid growth of e-commerce in Indonesia, particularly among female consumers in Makassar, highlights the increasing importance of understanding the factors influencing online purchasing behavior. This study aims to examine the impact of social interaction and trust on female consumers' purchase intentions in Makassar’s e-commerce landscape.<br>A quantitative research approach was applied using a survey method to collect data from active online shoppers in Makassar. The sampling technique employed was purposive sampling, and data was gathered through structured questionnaires utilizing a five-point Likert scale. The data analysis involved validity and reliability tests, R-square analysis, and path coefficient analysis to evaluate the relationships between social interaction, trust, and purchase intention.<br>The results revealed that social interaction significantly influences trust (t-statistic = 6.747, p-value = 0.000) and purchase intention (t-statistic = 3.874, p-value = 0.000). Additionally, trust positively impacts purchase intention (t-statistic = 4.021, p-value = 0.000). These findings underscore the crucial role of social engagement in shaping consumer confidence in e-commerce platforms, where trust acts as a mediator in online purchasing decisions. The study also emphasises the importance of transparency, user-generated reviews, and influencer marketing in fostering consumer trust and encouraging online purchases.<br>These insights have significant implications for e-commerce businesses, highlighting the need to develop interactive marketing strategies, enhance trust-building mechanisms, and improve consumer engagement. Future research could explore additional factors, such as algorithmic recommendations, micro-influencer effects, and interactive features in e-commerce platforms.<br>Keywords: Social interaction, trust, purchase intention, e-commerce, female consumers.</p> <p>&nbsp;</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/376 Analysis of Production Cost Determination Using the Job Order Costing Method in Clean Laundry UMKM 2025-02-11T03:14:25+00:00 Indri Iswardhani indri.iswardhani@unm.ac.id Nulthazam Sarah nulthazam.sarah@unm.ac.id <p><em>This study aims to analyze the application of the Job Order Costing method in determining the cost of goods sold (COGS) at UMKM Clean Laundry. The Job Order Costing method was chosen due to its ability to allocate costs specifically to each type of order. This research uses a quantitative approach with descriptive analysis, where data was collected through interviews, observations, and documentation at UMKM Clean Laundry. The results of the study show that the application of the Job Order Costing method improves the accuracy of production cost calculations and helps in setting more accurate selling prices. The profit margin for each type of laundry service ranges from 45% to 52%, with Small Bedcover service having the highest margin. Although this method is effective, the main challenge faced is the management of cost recording systems, which still need improvement. Therefore, this study suggests that UMKM improve their cost recording systems and implement technology that can enhance operational efficiency and the accuracy of production cost calculations in the future.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/375 "Assessing Value, Managing Risk: The Role and Challenges of Appraisers in the Pawn Industry" 2025-02-10T12:30:54+00:00 Sri Astuti Nasir sri.astuti.nasir@unm.ac.id Indri Iswardhani indri.iswardhani@unm.ac.id A. Reski Almaida dg Macenning Reski.almaida@unm.ac.id Nulthazam Sarah nulthazam.sarah@unm.ac.id Nur Fadilah Ayu Sandira nur.fadhilah.ayu@unm.ac.id <p><em>This study aims to analyze the role of appraisers in determining the pawn value, the objectives of the appraisal process, vigilance in asset valuation, and the challenges faced by appraisers in performing their duties. This research employs a qualitative method with a descriptive approach through a literature study. The data sources used are secondary data, including asset appraisal theories, previous studies, and applicable regulations in the pawn industry. The data analysis technique is conducted descriptively to systematically and accurately describe the existing conditions. The findings indicate that asset appraisal in the pawn industry faces various challenges, such as market price fluctuations, the risk of manipulation, and economic uncertainty. Therefore, it is necessary to enhance appraisers' competencies, implement stricter supervision systems, and utilize technology in the valuation process to improve transparency and work efficiency. By understanding the roles and challenges faced, the pawn industry can develop better strategies to manage risks and improve appraisal accuracy.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Pawn appraisal, appraiser’s role, collateral value, appraisal risk, pawn industry regulations.</em></p> <p><em>&nbsp;</em></p> <p><em>&nbsp;</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/377 The Influence of Knowledge Management, Digital Marketing, and Innovation on Small Business Performance in Makassar City 2025-02-13T16:54:02+00:00 St Rukaiyah rukaiyah@unifa.ac.id Rahmat Laan laanrahmat@gmail.com Yoel Limbu Bangaran yoellbangarann@gmail.com <p><em>This research aims to investigate whether there is a positive influence of knowledge management, digital marketing, and innovation on the performance of small businesses in the city of Makassar. In this study, a quantitative approach is used, and the sampling method employed is the Slovin formula with the criteria of small business operators in the city of Makassar. The data collection technique is by distributing questionnaires directly and in the form of a Google Form. There are 88 respondents who are the sample in this study. This research uses descriptive statistical analysis testing with the SPSS version 26 application. The results of this study indicate that knowledge management has a significant impact on the performance of small businesses in the city of Makassar, digital marketing has a significant impact on the performance of small businesses in the city of Makassar, and innovation has a significant impact on the performance of small businesses in the city of Makassar.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/381 The Influence of Training on the Work Performance of Employees at the Sangalla District Office, Tana Toraja Regency 2025-03-01T06:40:10+00:00 Imran Taufik Imran_taufik@handayani.ac.id Ihsan Guntur Ihsanguntur30@gmail.com Misbahuddin misbahudin42@yahoo.com Nasriah Akil nashriahakil@gmail.com Abdullah abdullahharly@gmail.com <p>This study aims to determine the effect of training on employee performance. This type of research uses a quantitative type, while the sample taken is 42 employees. The simple linear regression analysis technique used in this study with validity testing, reliability testing, and hypothesis testing. The results of the study have been tested for validity and are declared valid with the smallest score of the return on capital indicator of 0.362 and the highest score of work performance (Y) of 0.720 is declared valid. The results of the reliability test that with both variables exceeding Cronbach Alpha&gt; 0.6 so that the study is said to be reliable or worthy of being continued. The results of the study partially show that work training has a positive and significant effect on work performance. With a significance level of 0.002 smaller than 0.05 (0.002 &lt;0.05). Then for the t test with a significance level of 0.05, the value of t1 is obtained: 0.025 = 2.02108 (based on the value of the t statistic table with v = 40 and a significance level = 0.025) while for t count, the value obtained from the data processing that has been done is 3.349 for that it can be concluded that t count&gt; t table, then H0 is rejected and H1 is accepted. For the coefficient of determination based on the existing data, the coefficient of determination (R2) is 0.219. This means that job training has an influence of 21.9% on work performance at the Sangalla District office.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/382 Marketing Strategy Analysis to Increase Competitiveness of Manufacturing Companies (Case Study at PT Maraja Mediatama Indonesia) 2025-03-01T07:23:08+00:00 St Rukaiyah rukaiyah@unifa.ac.id Anita Shaleha anitashaleha022@gmail.com Abdul Samad Arief abdulsamad@unifa.ac.id <p><em>This study uses a descriptive quantitative research approach with the aim of explaining the marketing strategy to improve the competitiveness of manufacturing companies at PT Maraya Mediatama Indonesia by using SWOT analysis. The subjects in this study were employees and customers of PT Maraya Mediatama Indonesia. </em></p> <p><em>Using data collection techniques through observation, interviews and documentation. The analysis method used in this research is SWOT analysis. This analysis is based on logic that can maximize strengths (Strengths) and opportunities (Opportunities), but can simultaneously minimize weaknesses (weaknesses) and threats (Threats). </em></p> <p><em>The results of this study start from formulating a SWOT matrix so as to obtain an SO strategy, namely maintaining affordable prices, expanding market share, maintaining the quality and quality of service and maintaining the quality of labor / HR, WO strategy, namely increasing promotional activities, trying to increase the number of human resources, ST strategy, namely improving product quality and service quality and improving the quality of human resources and WT strategy, namely further improving the quality and quality of service to customers and developing new strategies; formulating the IFE (Internal Factor Evaluation) Matrix so that the total score of strengths (strengths) is 2.99 and the total score of weaknesses (weaknesses) is 0.40. So for the difference in strengths and weaknesses obtained, the strengths and weaknesses are obtained. So that the difference between strengths and weaknesses is 2.59; formulate the EFE (External Factor Evaluation) matrix so that the total score of opportunities is 2.62 and the total score of threats is 0.5. So that the difference between opportunities and threats is obtained 2.12; formulate the SPACE matrix so that PT Maraja Mediatama Indonesia is located in the aggressive quadrant. Where the company can use its internal strengths to take advantage of external opportunities; next is to formulate the IE matrix so that the position of PT Maraja Mediatama Indonesia is in a position to hold and maintain; and the last is to formulate the QSPM matrix. Based on the results of the TAS calculation, the most desirable and prioritized strategy to be carried out is to improve product quality and service quality and improve the quality of human resources with a TAS score of 6.634. The second strategy is to further improve the quality and quality of service by developing new strategies with a TAS score of 6.145. The third strategy is to increase promotional activities and the number of human resources with a TAS score of 6.382. Furthermore, maintaining affordable prices and expanding market share can be used to attract consumers with a TAS score of 6.076. So it can be concluded that the prioritized strategy is to improve product quality and service quality and improve the quality of human resources so as to produce products that can attract the purchasing power of customers / consumers.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/385 Optimization of Archive Order and Quality of Archive Services in the Field of Hajj and Umrah Organization, Regional Office of the Ministry of Religion of West Sulawesi Province 2025-03-08T16:59:18+00:00 Sutrawati sutrawatijaya@gmail.com Abdul Samad abdulsamad@unifa.ac.id St Rukaiyah rukaiyah@unifa.ac.id <p><em>This research aims to see efforts to realize the goals of archival management in the Hajj and Umrah Organizing Sector at the Regional Office of the Ministry of Religion, West Sulawesi Province. namely, Orderly Optimization of Archives and Quality of Archives Services through maximizing institutional awareness of the prospects for archives policies, quality of archives services, archives funding, archives management, archives organizations, archives infrastructure and facilities, and archives resources. </em><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The method used is a qualitative descriptive approach. Direct interviews from various informants, namely the Head of the Regional Office of the Ministry of Religion, West Sulawesi Province, the Head of the Hajj and Umrah Organizing Division, Archives Managers and Archives Service Users were carried out to collect data. Next, the data obtained will be analyzed and studied by researchers. </em><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research results show that the optimization of orderly archives and the quality of archival services in the field of organizing the Hajj and Umrah has been carried out well in 3 aspects, namely orderly archive policy, archive management and human resources. However, there are 3 (three) that still need to be optimized, namely orderly facilities and archival infrastructure, orderly organization and archival funding.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/384 The Influence of Work Environment and Leadership Style on Employee Performance Through Job Satisfaction at the Regional Office of the Ministry of Religion of West Sulawesi Province 2025-03-08T16:52:14+00:00 Duriah rhia.syam135@gmail.com Sadly Abdul Djabar sadlyabduldjabar@gmail.com Sri Adrianti Muin sriadriantim25@unifa.ac.id <p><em>This study aims to determine and analyze the influence of the work environment, leadership style through job satisfaction at the Regional Office of the Ministry of Religious Affairs of West Sulawesi Province.</em></p> <p><em>The research approach used in this study is a quantitative method with an explanatory approach. From the total population data, the Slovin formula is used to obtain a sample of 131 respondents. The analysis conducted is Outer Model Analysis consisting of Convergent Validity test, Discriminant Validity test, Composite Reliability test, Average Variance Extracted (AVE) value and Inner Model Analysis consisting of R Square test, Q Square, Direct and Indirect Influence Test and hypothesis test by looking at T and P Values. This analysis uses Partial Least Square (PLS) using SmarthPLS 3.0 software.</em></p> <p><em>&nbsp;Based on the analysis results, the Work Environment does not have a significant effect on Employee Performance (0.383 &gt; 0.05), the Work Environment has a positive and significant effect on Job Satisfaction (0.000 &lt; 0.05), Leadership Style has a positive and significant effect on Employee Performance (0.013 &lt; 0.05), Leadership Style has a positive and significant effect on Job Satisfaction (0.000 &lt; 0.05), Job Satisfaction has a positive but not significant effect on Employee Performance (0.019&gt; 0.05), the Work Environment does not have a positive and not significant effect on Employee Performance if through job satisfaction (0.051&gt; 0.05), Leadership Style has a positive and significant effect on Employee Performance if through Job Satisfaction (0.028 &gt; 0.05). </em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/383 Strategy for Improving the Competence of Educators Through School Learning Communities at Penajam Paser Utara Elementary School, East Kalimantan 2025-03-08T16:47:35+00:00 Dian Ibrahim Jamal dian.ibrahimjamal@gmail.com Mulyadi Hamid muliyadi@unifa.co.id Sri Adrianti Muin sriadriantim25@unifa.ac.id <p><em>This research aims to measure the increase in the competency of teaching staff through school learning communities in North Penajam Paser Regency, East Kalimantan Province. </em></p> <p><em>This research was carried out at eight elementary schools in North Penajam Paser Regency, namely: SDN 009 Babulu, SDN 022 Babulu, SDN 023 Babulu, SD Muhammadiyah Babulu, SDN 003 Waru, SDN 006 Waru, SDN 009 Waru and SDN 011 Babulu. Data collection for this qualitative research was carried out using questionnaires from 8 school principals and 8 teachers as respondents. The results of the questionnaire that were returned and valid were 16 people. Data processing uses descriptive analysis from the results of observations and FGD in learning communities. What was discussed and the data obtained were supporting factors for increasing the competence of teaching staff and learning community activity strategies as a solution for increasing the competence of teaching staff. Qualitative data analysis is interview data selected and classified based on the interviewee's answers to interview questions in accordance with structural coding or guidelines that have been created by the researcher.</em></p> <p><em>The results of this research conclude that there are several supporting factors for increasing the competence of teaching staff and through learning community activity strategies as a solution to increasing the competence of teaching staff in elementary schools in North Penajam Paser Regency, East Kalimantan.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/386 The Influence of Culture and Work Discipline on the Performance of Port Police Personnel in Makassar 2025-03-08T18:44:32+00:00 Setya Budy setyabudy@gmail.com Andi Hendra Syam andihendrasyam@gmail.com Muh Yunus muhyunus@gmail.com <p><em>The aim of this research is to determine and analyze the influence of culture and work discipline on the performance of Port Police Personnel in Makassar. This research uses quantitative methods to assess the influence of work culture and work discipline on the performance of port police personnel in Makassar. Data was obtained from 147 personnel using questionnaires and primary and secondary data sources. Data analysis used IBM SPSS Statistics Version 25.0, including classical assumption tests and multiple linear regression to evaluate the influence of variables. The research results show that work culture has a positive and significant effect on personnel performance, work discipline has a positive and significant relationship with personnel performance and work culture and work discipline together have a significant effect on personnel performance. For research suggestions, to maintain work culture and work discipline among personnel, you can create and implement a reward or incentive system as a form of appreciation for employees who consistently show high commitment to work culture and work discipline. Reward systems may include bonuses, public recognition, or opportunities for career development as additional forms of motivation for dedicated Personnel.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/389 Financial Literacy Of Ciputra Campus Student Makassar 2025-03-09T10:19:01+00:00 Mario Zarkasih mzarkasih@student.ciputra.ac.id Ferrel Hansel Wiyarta fwiyarta@student.ciputra.ac.id Carolina Mustikarini cmustikarini@ciputra.ac.id <p>Research from around the world has proven that financial literacy is lower, particularly among the youth, which causes serious problems about individuals' ability to secure their financial well-being. Changing circumstances drive the changing needs of individuals, along with the dynamic nature of financial products. Therefore, this research aims to examine financial literacy among young people, particularly university students at Ciputra University Makassar.</p> <p>This research is quantitative. The population in this study is Ciputra University Makassar students. The sample used in this study consists of 51 students from Ciputra University Makassar. The sampling technique uses a questionnaire. This research collects primary data by distributing questionnaires to Ciputra University Makassar students. The method used in this study is the Partial Least Square (PLS) method with SmartPLS 3.0 software.</p> <p>Based on the research results, it can be concluded that financial awareness has a significant impact on financial skills. Financial awareness has a significant effect on financial capability, while financial skills do not significantly affect financial capability.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/388 The Influence of Motivation and Attitude on Entrepreneurial Achievement Among Ciputra Makassar Campus Students 2025-03-09T10:14:41+00:00 Jerry jerry001@student.ciputra.ac.id Syaputra Adityavarna shyaneyauw01@student.ciputra.ac.id Shayne Yauw shyaneyauw01@student.ciputra.ac.id Carolina Mustikarini cmustikarini@ciputra.ac.id <p>This study aims to analyze the influence of motivation and attitude on the entrepreneurial achievement of students at Ciputra Makassar Campus. Achievement motivation and risk-taking attitude are psychological factors that contribute to entrepreneurial success. This research employs a quantitative method with a sample of 100 students from various disciplines at Ciputra Makassar Campus. The data analysis technique uses Partial Least Square (PLS) with the aid of SmartPLS 4.0 software. The findings indicate that motivation does not have a direct significant effect on entrepreneurial achievement. However, motivation has a positive and significant effect on attitude, which ultimately impacts entrepreneurial achievement. Attitude is proven to be a key factor contributing to students' entrepreneurial success. Therefore, strengthening programs that enhance students' positive attitudes toward entrepreneurship is necessary to achieve optimal results.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/387 Factors Influencing Trust in Family Businesses: A Study on Students at Ciputra University 2025-03-09T10:00:29+00:00 Fadhil Fahresy Ffahresy@student.ciputra.ac.id Dhiya Fadhila Ramadhani Hakam dfadhila@student.ciputra.ac.id Carolina Mustikarini cmustikarini@ciputra.ac.id <p>Trust between the founding and successor generations plays a crucial role in the success of family business succession. This study aims to identify the main factors that influence the level of trust in the family business succession process. Using a qualitative approach with a case study method, this study analyses several family businesses that are undergoing or have undergone succession. Data were collected through in-depth questionnaires with prospective successors. The results of the study revealed that there are several main factors that contribute to the level of trust in succession, namely the experience and competence of the successor, open communication between generations, early involvement of the successor in the business, transparency in decision-making, and family support. In addition, family values ​​and organizational culture also play a role in strengthening or weakening trust. The conclusion of this study confirms that building trust in succession requires a long-term strategy that involves developing successor capabilities, effective communication, and clear and structured succession planning.</p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025 https://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/390 The Role of Leadership and School Culture in Realizing the Success of the Healthy and Child-Friendly School Program at Public Elementary School 013, Penajam District, North Penajam Paser Regency 2025-03-18T17:06:17+00:00 Rusmilawati rusmilawati026ppu@gmail.com Muhammad Ridwan muhammad_ridwan@poliupg.ac.id St Rukaiyah rukaiyah@unifa.ac.id <p><em>This study aims to analyze the role of school leadership and school culture in achieving the success of the Healthy and Child-Friendly School program at SD Negeri 013 Penajam District, Penajam Paser Utara Regency. A qualitative descriptive research approach was employed, with data collected through in-depth interviews, observations, and document analysis. The informants included the principal, teachers, parents, and students directly involved in the program's implementation.</em></p> <p><em>The research findings indicate that school leadership plays a key role in the success of the Healthy and Child-Friendly School program. A democratic, innovative, and cooperative leadership style fosters an environment that supports active participation from all school stakeholders, including teachers, students, and parents. The principal actively provides motivation, formulates policies, and ensures the availability of supporting facilities such as a healthy canteen, health clinic (UKS), school gardens, and anti-bullying campaigns.</em></p> <p><em>Through the synergy between visionary leadership and a positive school culture, the Healthy and Child-Friendly School program at SD Negeri 013 has been effectively implemented, providing significant benefits for students in terms of health, well-being, and character building. This study recommends the sustainability of the program through regular evaluations, improved supporting facilities, and ongoing collaboration between schools, parents, and relevant stakeholders.</em></p> 2025-02-07T00:00:00+00:00 Copyright (c) 2025