Jurnal Online Manajemen ELPEI

The Influence of Packaging and Product Reviews on Purchase Decisions of Amanda Brownies in Palopo City

2026-07-31T11:25:16+00:00

This study aims to analyze the influence of packaging and product reviews on purchasing decisions for Amanda Brownies in Palopo City, both simultaneously and partially. A quantitative approach with a survey design was employed. The sample consisted of 65 respondents—consumers who had purchased Amanda Brownies products in Palopo City—selected using the accidental sampling technique. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS version 25 software. The results indicate that product packaging and product reviews simultaneously exert a positive and significant influence on purchasing decisions, evidenced by an F-statistic of 36.463 at a significance level of 0.000. Individually, product packaging significantly influences purchasing decisions with a t-statistic of 2.894 (sig. 0.005), while product reviews also have a significant impact with a t-statistic of 5.926 (sig. 0.000); the latter emerged as the dominant variable, based on a standardized beta coefficient of 0.627. The coefficient of determination (R-squared) of 0.815 indicates that 81.5% of the variation in purchasing decisions can be explained by product packaging and product reviews, while the remaining 18.5% is influenced by factors outside the scope of this study. This research underscores that attractive packaging strategies and the management of positive product reviews are crucial factors for culinary business operators to consider in order to enhance consumer purchasing decisions.

The Influence of Store Layout and Product Display on Consumer Satisfaction at Anna Cosmetic Store in Palopo City

2026-07-31T14:56:12+00:00

This study aims to analyze the influence of product layout and product display on consumer satisfaction at Anna Cosmetic Store in Palopo City. A quantitative approach was employed, with a sample of 60 respondents consisting of Anna Cosmetic Store customers. Data were collected through observation, interviews, and questionnaires, and subsequently analyzed using multiple linear regression with the aid of SPSS. The results indicate that both product layout and product display—whether considered individually or simultaneously—have a positive and significant impact on consumer satisfaction. These findings suggest that effective spatial arrangement, product placement, and attractive displays create a more comfortable shopping experience, thereby enhancing consumer satisfaction. The study concludes that product layout and product display are crucial factors in boosting consumer satisfaction at Anna Cosmetic Store in Palopo City. Therefore, store management should maintain and optimize these elements to foster a superior shopping experience for customers.

Analysis of Member Loyalty in Student Organizations in Palopo City

2026-08-01T13:26:50+00:00

This study aims to analyze the level of member loyalty in student organizations in Palopo City. The study employed a descriptive quantitative approach involving 100 respondents who were active members of various student organizations in Palopo City. Data were collected through questionnaires, observations, and interviews, and then analyzed using descriptive analysis with a Likert scale. The results showed that the level of member loyalty was categorized as very high, with a mean score of 4.30. The loyalty indicator obtained the highest score of 4.39, while the activity indicator received the lowest score of 4.15. The findings indicate that members of student organizations demonstrate high levels of commitment, responsibility, discipline, participation, contribution, and willingness to support the sustainability of their organizations. This study confirms that member loyalty is an important factor in improving the effectiveness and sustainability of student organizations.

The Influence of Brand Awareness and Customer Experience on the Purchase Decisions of Generation Z in Palopo City

2026-08-02T09:51:12+00:00

This study aims to determine the effect of Brand Awareness and Customer Experience on the Purchase Decisions of Generation Z in Palopo City, both partially and simultaneously. The research employed a quantitative method, with data collected through questionnaires distributed to 30 Generation Z respondents in Palopo City. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS.

The results showed that Brand Awareness has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.475, a t-value of 3.247, and a significance value of 0.003 < 0.05. Customer Experience also has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.485, a t-value of 4.123, and a significance value of 0.000 < 0.05. Simultaneously, Brand Awareness and Customer Experience have a significant effect on Purchase Decisions, with an F-value of 122.341 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) of 0.893 indicates that 89.3% of the variation in purchase decisions can be explained by the two variables, while the remaining 10.7% is influenced by other factors outside the scope of this study. This study concludes that increasing brand awareness and improving customer experience are effective strategies for encouraging purchase decisions among Generation Z in Palopo City.

The Influence of Social Media Promotion on Purchase Intention for Sweetpuding.Plp Products

2026-08-04T02:01:33+00:00

This study aims to analyze the effect of social media promotion on consumers' purchase intention toward Sweetpuding.PLP products in Palopo City. The research employed a quantitative causal-associative approach with a sample of 70 respondents selected using incidental sampling. Primary data were collected through questionnaires and analyzed using validity testing, reliability testing, classical assumption testing, simple linear regression analysis, t-test, and the coefficient of determination (R²), with the assistance of SPSS.

The results showed that social media promotion does not have a significant effect on consumers' purchase intention, with a regression coefficient of -0.104, a t-value of 0.830, and a significance value of 0.409 (>0.05). The coefficient of determination (R Square) of 0.010 indicates that social media promotion explains only 1.0% of the variation in consumers' purchase intention, while the remaining 99.0% is explained by other factors outside the research model. This study concludes that social media promotion has not been able to significantly influence consumers' purchase intention toward Sweetpuding.PLP products. Therefore, business owners are advised not to rely solely on social media promotion but also to improve product quality, offer competitive prices, and build consumer trust to increase purchase intention more effectively.

The Influence of Free Shipping on Purchase Decisions on the Shopee Marketplace in Palopo City

2026-08-05T14:02:24+00:00

This study aims to analyze the influence of free shipping on purchasing decisions on the Shopee marketplace in Palopo City. A quantitative approach was employed, with a sample of 100 respondents selected using the incidental sampling technique. Data collection was conducted through observation, interviews, and the distribution of questionnaires. Data analysis was performed using SPSS software, encompassing validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) test. The results indicate that all research instruments were valid and reliable. The regression analysis yielded the equation Y = 11.739 + 0.894X, demonstrating that free shipping has a positive effect on purchasing decisions. The t-test results showed a calculated t-value of 9.977 with a significance level of 0.000 (p < 0.05), leading to the acceptance of the research hypothesis. The coefficient of determination (R²) of 0.504 indicates that free shipping accounts for 50.4% of the variation in purchasing decisions, while the remaining 49.6% is influenced by factors outside the scope of this study. Thus, the more attractive the free shipping program offered by Shopee, the higher the level of consumer purchasing decisions in Palopo City.

The Influence of Career Insecurity and Future Anxiety on Teacher Performance at SMKN 2 Palopo

2026-08-04T08:06:02+00:00

This study aims to determine the effect of Career Insecurity and Future Anxiety on teacher performance at SMKN 2 Palopo. The research employed a quantitative method with a survey approach.

The results showed that Career Insecurity and Future Anxiety simultaneously have a significant effect on teacher performance, as indicated by the F-test significance value of 0.000 (<0.05). Partially, the Career Insecurity variable (X1) obtained a t-value of 1.631, while Future Anxiety (X2) obtained a t-value of 1.450. Career Insecurity was found to have a significant effect on teacher performance, whereas Future Anxiety did not have a significant effect on teacher performance. The coefficient of determination (R²) also indicated a relatively low contribution of the two variables to the variation in teacher performance. Therefore, it can be concluded that other factors beyond Career Insecurity and Future Anxiety may have a greater influence on teacher performance at the school.

The Influence of E-Wallet Usage Intensity and Hedonic Motivation on the Financial Management Behavior of Generation Z in Palopo City

2026-08-11T05:41:13+00:00

This study aims to analyze the influence of e-wallet usage intensity and hedonic motivation on the financial management behavior of Generation Z in Palopo City. This study employed a quantitative approach with a sample of 100 respondents selected using an incidental sampling technique. Data were collected through observation, structured interviews, and questionnaire distribution. Data analysis was conducted using SPSS, employing multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) test. The results indicate that e-wallet usage intensity and hedonic motivation simultaneously have a significant effect on the financial management behavior of Generation Z in Palopo City, with an F-value of 34.884 and a significance level of 0.000. Partially, e-wallet usage intensity has a significant effect on financial management behavior, with a t-value of 3.362 and a significance level of 0.001, while hedonic motivation also has a significant effect, with a t-value of 3.159 and a significance level of 0.002. The regression equation obtained is Y = 15.611 + 0.384X1 + 0.404X2 + e. The coefficient of determination (R²) of 0.418 indicates that e-wallet usage intensity and hedonic motivation explain 41.8% of the variation in financial management behavior, while the remaining 58.2% is explained by other factors outside the research model. Therefore, e-wallet usage intensity and hedonic motivation are proven to have a significant effect on the financial management behavior of Generation Z in Palopo City.

Analysis of the Impact of Digital Mindset and Continuous Training on Employee Performance in the Tech Industry in Makassar City

2026-08-26T04:11:06+00:00

Demands for efficiency and accelerated innovation in the tech sector require employees to demonstrate superior work performance. This quantitative study aims to analyze the impact of a digital mindset and continuous training on employee performance in the tech industry in Makassar City. Utilizing a purposive sampling technique, 130 respondents comprising software developers, system designers, and data analysts across 16 tech-based firms in Makassar were surveyed. Data collected via a 5-point Likert scale questionnaire were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) via SmartPLS 4.0. Results indicate that a digital mindset significantly and positively influences employee performance (β = 0.412, p < 0.001). Continuous training also exerts a strong positive and significant effect on employee performance (β = 0.465, p < 0.001). Simultaneously, both independent variables explain 64.8% of the variance in employee performance (R² = 0.648). These findings highlight that integrating a digitally adaptive mindset with continuous skill enhancement serves as a key pillar for boosting work productivity and achieving organizational goals in Eastern Indonesia's tech ecosystem.

Analysis of Economic Value Added (EVA) to Measure the Financial Performance of PT Kalbe Farma Tbk

2026-08-26T03:49:54+00:00

Economic Value Added (EVA) is a financial performance measurement method that assesses a company's ability to create economic value added for shareholders by taking into account the cost of capital. This study aims to analyze the financial performance of PT Kalbe Farma Tbk during the 2021–2025 period using the Economic Value Added (EVA) method.

This study employed quantitative data. The research data were obtained through documentation and library research. The population consisted of the financial statements of PT Kalbe Farma Tbk, while the sample comprised the company's financial statements for the five-year period from 2021 to 2025. The data analysis technique used the Economic Value Added (EVA) method, which consists of four main components: Net Operating Profit After Tax (NOPAT), Invested Capital (IC), Weighted Average Cost of Capital (WACC), and Capital Charges (CC).

The results showed that the financial performance of PT Kalbe Farma Tbk during the 2021–2025 period fluctuated. Nevertheless, based on the Economic Value Added (EVA) measurement criteria, the company's financial performance generated a positive EVA (EVA > 0). This indicates that the company was able to create economic value added because the return generated from its operating profit was greater than the cost of capital invested by the company.

The Influence of Leadership Style, Organizational Culture, and Organizational Commitment on Employee Performance at Regional Service Area IV of Perumda Air Minum Makassar City

2026-08-26T03:46:13+00:00

This study aims to examine the influence of leadership style, organizational culture, and organizational commitment on employee performance at Regional Service Area IV of Perumda Air Minum Makassar City. The study used both qualitative and quantitative data obtained from primary and secondary sources. Data were analyzed using descriptive analysis and statistical analysis, including multiple linear regression, correlation coefficient (R), coefficient of determination (R²), partial t-test, and simultaneous F-test.

The results showed that, partially, leadership style and organizational commitment had a positive and significant effect on employee performance. In contrast, organizational culture had a negative and significant effect on employee performance. Furthermore, the simultaneous test showed that leadership style, organizational culture, and organizational commitment collectively had a positive effect on employee performance at Regional Service Area IV of Perumda Air Minum Makassar City.

The Influence of Dividend Per Share and Earnings Per Share on Stock Prices at PT Midi Utama Indonesia Tbk for the 2014–2025 Period

2026-08-26T03:41:42+00:00

This study aims to determine the effect of Dividend Per Share (DPS) and Earnings Per Share (EPS) on the stock price of PT Midi Utama Indonesia Tbk during the 2014–2025 period. This research employed a quantitative approach using secondary data obtained from the company's annual and financial reports, as well as stock price data of PT Midi Utama Indonesia Tbk. The analytical techniques used included descriptive analysis, multiple linear regression, correlation coefficient, coefficient of determination, t-test, and F-test.

The results showed the multiple linear regression equation Y = -26.495 - 32.307X1 + 35.967X2. The coefficient of determination (R²) was 0.883 or 88.34%, while the correlation coefficient (R) was 0.940, indicating a very strong relationship between Dividend Per Share and Earnings Per Share and stock prices. The F-test results showed an F-value of 34.100, which was greater than the F-table value of 4.256, indicating that Dividend Per Share and Earnings Per Share simultaneously had a significant effect on stock prices.

Partially, Dividend Per Share obtained a t-value of -1.882 with a significance level of 0.093, indicating that it did not have a significant effect on stock prices. Meanwhile, Earnings Per Share obtained a t-value of 4.192 with a significance level of 0.002, indicating a positive and significant effect on stock prices. Therefore, during the research period, Earnings Per Share was the more dominant variable in explaining changes in the stock price of PT Midi Utama Indonesia Tbk.

Collaboration Between Local Government and Business Actors in Increasing Locally Generated Revenue Through the Optimization of Certain Goods and Services Tax on Food and/or Beverages in Tanjung Selor, Bulungan Regency

2026-08-26T08:22:54+00:00

This study aims to analyze the form of collaboration between the Bulungan Regency Government, through the Regional Revenue Agency (Bapenda), and food and beverage business actors in Tanjung Selor City in efforts to optimize PBJT revenue in order to increase PAD. The study employs a descriptive qualitative approach using the collaborative governance theoretical framework of. (Rahma et al., 2024).

This study is expected to provide theoretical contributions to the development of collaborative governance studies in the context of regional taxation, as well as practical contributions in the form of policy recommendations for Bapenda Bulungan Regency in designing more effective collaboration mechanisms with business actors to optimize PBJT revenue and encourage the sustainable increase of PAD in Tanjung Selor City.

Principal Instructional Leadership in the Implementation of the Deep Learning Approach at SDN 026 Penajam, Penajam Paser Utara Regency

2026-08-26T08:38:28+00:00

This study aimed to describe the role of school principals in implementing the deep learning approach and identify the supporting and inhibiting factors at SDN 026 Penajam, Penajam Paser Utara Regency. This study employed a qualitative approach with a descriptive method. The subjects consisted of school principals, teachers, and students. Data were collected through in-depth interviews, observation, and documentation. Data analysis used the Miles and Huberman interactive model with validity tested through source and technique triangulation.

The results showed that the roles of the school principal included instructional leader, facilitator, motivator, and academic supervisor. The principal encouraged teachers through learning communities (Kombel), In-House Training (IHT), and mentoring in utilizing the Ruang GTK. Supporting factors included the principal's commitment, availability of facilities and infrastructure, collaborative culture, and policy support. Inhibiting factors included limited technological skills of some teachers, varied understanding of the deep learning concept, and time constraints in learnin implementation.

The conclusion indicates that the school principal's instructional leadership is highly strategic in the successful implementation of deep learning. Continuous capacity building for school principals and teachers is needed to ensure optimal implementation and impact on improving learning quality

Analysis of the Impact of Digital Mindset and Continuous Training on Employee Retention in the Tech Industry in Makassar City

2026-08-30T15:16:40+00:00

High employee turnover rates in the technology sector pose a strategic challenge for startups and IT consulting firms in Makassar City. This quantitative study aims to analyze the partial and simultaneous impact of digital mindset and continuous training on employee retention in Makassar's tech industry. The sample consisted of 120 technical and managerial employees from 15 tech-based companies selected using a purposive sampling technique. Data were collected via structured questionnaires using a 5-point Likert scale and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The findings reveal that a digital mindset significantly and positively influences employee retention (β = 0.385, p < 0.001). Continuous training also demonstrates a strong positive and significant impact on employee retention (β = 0.442, p < 0.001). Simultaneously, both independent variables explain 61.4% of the variance in employee retention (R² = 0.614). These results suggest that integrating a digitally adaptive organizational culture with continuous competency development is critical to reducing turnover and sustaining digital talent in Eastern Indonesia.

Workload Analysis in Optimizing the Slaughterhouse in Bulungan Regency, North Kalimantan

2026-08-30T15:30:16+00:00

This study aims to analyze the workload, task distribution, and to formulate Human Resources (HR) requirements and performance optimization strategies toward operational independence at the Slaughterhouse (RPH) of Bulungan Regency. The research method employed is a qualitative field approach through direct observation and in-depth interviews conducted in late April 2026. The workload analysis utilizes a Time and Motion Study approach toward the cattle slaughtering process.

The results indicate that the actual technical duration to process one head of cattle requires ± m33 minutes, yet a 60-minute standard is maintained to ensure the quality of medical examination and hygiene. The current HR condition is assessed as "Severely Deficient" and "Not Yet Independent," where the RPH can only independently handle a maximum of 3 cattle per night and maintains a high dependency on assistance from livestock owners through a semi-independent collaboration pattern. Although this collaboration effectively accelerates operational duration.

The performance optimization strategy for the Bulungan Regency RPH is recommended through four main pillars: (1) formalizing the workflow by developing an integrated SOP, (2) transforming staff competence from technical-mechanical aspects to digital administrative literacy, (3) optimizing the organizational structure by accelerating the establishment of the RPH Regional Technical Implementation Unit (UPT), and (4) strengthening work culture and providing an ergonomic working environment.

The Influence of Training, Incentives, and Motivation on the Performance of Rural Community Institution (IMP) Cadres in Bulungan Regency

2026-08-30T15:25:35+00:00

This study aims to analyze and describe the influence of training, incentives, and motivation on the performance of IMP cadres in Bulungan Regency. The study employs a quantitative approach using a survey method. The research population consists of 81 IMP cadres, all of whom were included as respondents using a census technique. Data were collected using a Likert scale and analyzed through validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination using SPSS.

The research results indicate that: (1) Individually, training does not have a positive and significant effect on performance; (2) Individually, the provision of incentives does not have a positive and significant effect on performance; (3) Individually, motivation has a positive and significant effect on performance; and (4) Simultaneously, training, incentives, and motivation have a positive and significant effect on performance, with a coefficient of determination (R²) of 0.567, meaning that 56.7% of the variation in performance can be explained by these three independent variables, while the remaining 43.3% is influenced by factors outside this study.

The Influence of Recruitment, Competence, and Compensation on the Performance of Lecturers and Education Personnel at STIM-LPI Makassar

2026-08-30T16:48:55+00:00

Human resources are a key determinant of higher education institutions' success in achieving organizational objectives, making the management of recruitment, competence, and compensation a strategic issue in higher education management. This study aims to analyze the effect of recruitment, competence, and compensation on the performance of lecturers and educational staff at STIM-LPI Makassar, both partially and simultaneously, and to identify the most dominant variable affecting performance. This study employed a quantitative associative approach with an explanatory survey design. The population consisted of all lecturers and educational staff at STIM-LPI Makassar, totaling 42 people, all of whom were used as respondents through a census technique. Data were collected using a five-point Likert-scale questionnaire that had been tested for validity and reliability, then analyzed using multiple linear regression analysis with the assistance of SPSS statistical software. The results indicate that recruitment, competence, and compensation each have a positive and significant partial effect on the performance of lecturers and educational staff, and the three variables also have a significant simultaneous effect. Competence was identified as the most dominant variable affecting performance, followed by compensation and recruitment. These findings indicate that improving the performance of lecturers and educational staff requires an integrated human resource management strategy, encompassing the strengthening of a competency-based recruitment system, continuous competence development, and the implementation of a fair and competitive compensation system. This study contributes theoretically to the development of human resource management studies in the higher education sector and practically to policymakers at STIM-LPI Makassar in designing more effective human resource policies.

The Influence of Transformational Leadership Style and Organizational Culture on Employee Performance at the Department of Education and Culture of Bulungan Regency

2026-08-30T17:02:50+00:00

This study aims to analyze the influence of Transformational Leadership and Organizational Culture on Employee Performance at the Department of Education and Culture of Bulungan Regency, both partially and simultaneously.

This study employed a quantitative approach using a causal associative research method. The population consisted of 83 employees, all of whom were selected as respondents using the saturated sampling (census) technique. Data were collected through questionnaires that had met the validity and reliability requirements. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, including classical assumption tests, partial (t-test), simultaneous (F-test), and coefficient of determination (Adjusted R Square) analyses.

The results indicate that Transformational Leadership has a significant negative effect on Employee Performance. This finding suggests that the implementation of transformational leadership has not been fully accompanied by employees' readiness to adapt to organizational change, thereby potentially leading to change fatigue. In contrast, Organizational Culture has a positive and significant effect on Employee Performance) and emerges as the most dominant variable. Simultaneously, Transformational Leadership and Organizational Culture have a significant effect on Employee Performance. This study concludes that strengthening organizational culture and implementing transformational leadership in accordance with bureaucratic characteristics are essential strategies for improving employee performance in a sustainable manner.

The Influence of Work Discipline and Work Motivation on the Performance of Civil Servants at the Human Resources Personnel and Development Agency of Bulungan Regency

2026-08-30T16:54:01+00:00

Improving the performance of Civil Servants (Aparatur Sipil Negara/ASN) is an important challenge for every government institution, including the Regional Civil Service and Human Resource Development Agency (BKPSDM) of Bulungan Regency. This study aims to analyze the influence of work discipline on the performance of civil servants, the influence of work motivation on the performance of civil servants, and the simultaneous influence of work discipline and work motivation on the performance of civil servants at BKPSDM of Bulungan Regency.

This study employed a quantitative approach using an explanatory research design. Data were collected through questionnaires distributed to 49 civil servants as research respondents and analyzed using multiple linear regression analysis with the assistance of IBM SPSS software.

The results indicate that the research instruments met the validity and reliability requirements, and the regression model satisfied the classical assumption tests. The partial hypothesis tests revealed that work discipline had a positive and significant influence on the performance of civil servants, while work motivation also had a positive and significant influence on their performance. Furthermore, the simultaneous hypothesis test showed that work discipline and work motivation jointly had a positive and significant effect on the performance of civil servants. The coefficient of determination (R²) showed that 75.6% of the variation in civil servant performance could be explained by work discipline and work motivation, while the remaining 24.4% was influenced by other variables outside the scope of this study.

This study provides empirical evidence that improving work discipline and work motivation is an effective strategy for enhancing the performance of civil servants in government institutions.

Analysis of Appreciation Practices in Improving Employee Performance at PT PLN Indonesia Power Services, Barru Generation Business Unit (UBP)

2026-08-30T16:58:34+00:00

This study aims to analyze the role of appreciation in improving employee performance at PT PLN Indonesia Power Services Unit Bisnis Pembangkitan (UBP) Barru. The study is motivated by the importance of an effective appreciation system in enhancing employee motivation, job satisfaction, and performance, as well as the existence of dissatisfaction related to fairness and transparency in reward distribution, particularly between technical and non-technical employees. The research focuses on the forms and mechanisms of appreciation, employees’ perceptions of the appreciation system, and the supporting and inhibiting factors in its implementation within the organization.

This research employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observations, and documentation involving both technical and non-technical employees as informants. Data analysis was conducted through data reduction, data display, and conclusion drawing, while validity was ensured using source and method triangulation techniques.

The results indicate that the company’s appreciation system includes both financial rewards, such as salaries, incentives, and bonuses, and non-financial rewards, such as recognition, employee engagement activities, and career development opportunities. These forms of appreciation have a positive impact on employee motivation, loyalty, and performance. However, several challenges remain in practice, particularly related to distributive fairness and transparency in the reward system. Differences in perception regarding the balance between workload and compensation, especially among technical employees, affect job satisfaction and motivation levels.

This study concludes that an effective appreciation system must be based on principles of fairness, transparency, and alignment with employee contributions. Therefore, the company needs to evaluate and improve its appreciation system by developing objective performance indicators, enhancing transparency, and aligning rewards with workload. These efforts are expected to improve employee motivation, job satisfaction, and performance in a sustainable manner, as well as to create a more harmonious and productive work environment.

Investment Analysis of Silica Mineral Mining Transportation at PT Masago Inti Sinergi in Makassar

2026-08-31T15:38:51+00:00

This study aims to analyze the investment feasibility of silica mineral mining transportation in Lipukasi Village, Tanete Rilau District, Barru Regency, South Sulawesi Province, undertaken by PT Masago Inti Sinergi. This research employed a descriptive quantitative method using investment feasibility criteria. The parameters used to evaluate the investment included Net Present Value (NPV), Internal Rate of Return (IRR), Benefit-Cost Ratio (BCR), Payback Period (PP), Average Rate of Return (ARR), Profitability Index (PI), and sensitivity analysis.

The data used in this study consisted of detailed costs for procuring dump trucks from dealers, Vehicle Operating Costs (VOC), as well as interest rates and inflation rates obtained from Bank Indonesia. Data were collected from various sources, including interviews with the management of PT Masago Inti Sinergi, the Transportation Agency, Statistics Indonesia (BPS), scientific journals, research reports, and literature studies.

The results showed that the NPV was negative at -IDR 1,975,270,640.77, indicating that the investment was not financially feasible. The IRR was approximately 11.5%, suggesting that the project had limited profitability in generating returns relative to the financing cost. The BCR was 0.215, meaning that the project was financially infeasible because the Net B/C was less than 1. The project did not achieve its Payback Period within seven years, as the accumulated net cash flow remained negative through the final year. The ARR was above 0%, while the PI was 0.753 (PI < 1), indicating that the investment was not feasible. The sensitivity analysis also indicated that the project remained financially infeasible at the tested discount rates of 8%, 10.848%, 12%, and 15%, as the NPV remained negative.

Based on these findings, it can be concluded that although the investment in silica mineral mining transportation by PT Masago Inti Sinergi, transporting materials from the quarry in Tanete Rilau District, Barru Regency, to the Franco cement plant of PT Semen Bosowa Maros, was assessed using all relevant investment criteria, the overall calculation indicates that the investment is economically and financially unfeasible.

The Influence of Competence, Work Motivation, and Work Discipline on Employee Performance at the Department of Education and Culture of North Kolaka Regency

2026-08-31T15:57:45+00:00

This study aims to analyze the influence of competence, work motivation, and work discipline on employee performance at the Department of Education and Culture of North Kolaka Regency. The study employed a quantitative associative approach. Data were collected through questionnaires, interviews, and documentation. Multiple linear regression analysis was used to test the hypotheses. The results indicate that competence does not significantly affect employee performance. Work motivation has a positive and significant effect on employee performance. Work discipline also has a positive and significant effect on employee performance. Simultaneously, competence, work motivation, and work discipline significantly affect employee performance. These findings indicate that motivation and discipline are the main factors contributing to employee performance improvement.

The Influence of Work-Life Balance, Work Motivation, and Work Discipline on Employee Performance at PT Bank Perekonomian Rakyat (BPR) Bahteramas in Kolaka, North Kolaka, and Bombana

2026-08-31T15:53:40+00:00

This study aims to analyze the influence of Work-Life Balance, Work Motivation, and Work Discipline on Employee Performance at PT Bank Perekonomian Rakyat (BPR) Bahteramas in Kolaka, North Kolaka, and Bombana. The study employed a quantitative approach using an associative research method. The research population consisted of 60 employees, all of whom were included as the research sample. Data were collected through questionnaires, observation, and literature review. The data were analyzed using multiple linear regression with the assistance of SPSS version 25.

The results showed that Work-Life Balance had a positive but insignificant effect on employee performance, with a significance value of 0.363 > 0.05. Work Motivation had a positive and significant effect on employee performance, with a significance value of 0.004 < 0.05, while Work Discipline also had a positive and significant effect on employee performance, with a significance value of 0.002 < 0.05. Simultaneously, Work-Life Balance, Work Motivation, and Work Discipline had a positive and significant effect on employee performance, with a significance value of 0.000 < 0.05. These findings indicate that improving work motivation and discipline is a key factor in enhancing employee performance at PT BPR Bahteramas.

The Influence of Digital Marketing and Perceived Ease of Use of the Shopee Marketplace Platform on Digital Business Students Purchase Intention

2026-09-03T02:58:31+00:00

This study aims to analyze the influence of digital marketing and ease of use of the Shopee marketplace platform on the purchase intention of Digital Business students at the Lamaddukelleng Institute of Law and Economics, both partially and simultaneously. This study employs a quantitative approach with a survey design. The research sample consisted of 71 respondents who were active students of the Digital Business Undergraduate Program who actively use the Shopee marketplace, determined using purposive sampling technique. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression analysis with the help of SPSS version 26. The results showed that digital marketing and ease of use of the platform simultaneously have a positive and significant effect on students' purchase intention, as evidenced by an F-calculated value of 15.684 at a significance level of 0.000. Partially, digital marketing has a significant effect on purchase intention with a t-calculated value of 3.001 (sig. 0.004), while ease of use of the platform also has a significant effect with a t-calculated value of 3.747 (sig. 0.000) and is the most dominant variable based on the standardized coefficients beta value of 0.390. The coefficient of determination (R Square) value of 0.316 indicates that 31.6% of the variation in students' purchase intention can be explained by digital marketing and ease of use of the platform, while the remaining 68.4% is influenced by other factors outside this study. This study confirms that creative digital marketing strategies and ease of use of the platform are important factors that marketplace companies need to consider to increase consumer purchase intention, particularly among students.