GOSAL, M. .; LESMANA, K.; WIANDER, B.; MOLINA, N. T.; DJIEMESHA, N.; SYAM, A. The Role of Viral Marketing Strategy in Predicting Purchase Intention of Eco-Friendly Fashion Products Among Gen-Z Customers. Jurnal Online Manajemen ELPEI, [S. l.], v. 5, n. 1, p. 1212–1222, 2025. DOI: 10.58191/jomel.v5i1.333. Disponível em: http://stim-lpi.ac.id/jurnal/index.php/Jomel/article/view/333. Acesso em: 26 apr. 2026.